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Bernie Switzer

President & Owner

Years of Experience: 22

What do you do? What do you interact with clients about? How do you try to make them feel when they’re working with you?

Create the company’s vision and direction. I try to understand what clients are truly looking for in a strategic partner to help guide that vision. I want them to trust that I/we genuinely want to assist them in being innovators and leaders in their industry.

What do you like about working at Switzer?

My goal is to make Switzer a place where people are excited to come to work every day. A place where they know we have their best interests in mind and that this is a place where they will have the opportunity to become the best version of themselves.

What is something people in your industry/niche have to deal with that you want to fix?

Truly focus on being a partner to our customers and not just the part(s) they want us to make.

Your top 3 favorite Podcasts/Books?

“Blue Ocean Strategy” by W. Chan Kim & Renee Mauborgne

“Good to Great” by Jim Collins

“Long Walk To Freedom” by Nelson Mandela